Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent.Facebook’s battle for television ad dollars is about to begin very soon. The company said today that Watch, its redesigned video platform. The “Watch” tab and several dozen original shows will start rolling out to a small group of U.S. users tomorrow.
By hosting original programming, Facebook could boost ad revenue and give people a reason to frequently return to the News Feed for contents.
Watch features personalized recommendations of live and recorded shows to look at, Currently shows available at launch include "Nas Daily", Gabby Bernstein, an interactive show from the motivational speaker; and "Kitchen Little", from publisher Tastemade, which follows kids making recipes with professional chefs. Facebook also reached a deal with Major League Baseball to broadcast lives games.
Also categories like “Most Talked About,” “What’s Making People Laugh” and “Shows Your Friends Are Watching.” Publishers can also share their shows to the News Feed to help people discover them. A Watchlist feature lets you subscribe to updates on new episodes of your favorite shows.
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