Facebook is currently testing a split news-feed setup that separates Page-generated posts from ads and posts from friends, The Guardian reports. This trial is only running in six countries -- Bolivia, Guatemala, Cambodia, Slovakia, Serbia and Sri Lanka.
The main News Feed is still congested by things shared by friends and family as well as sponsored ads. except posts shared by Pages, they are moved to a secondary feed. The tests began last week and Slovakian journalist Filip Struhárik told The Guardian, "Pages are seeing dramatic drops in organic reach. The reach of several Facebook Pages fell on Thursday and Friday by two-thirds compared to previous days."
This is such a bad news for publishers who totally rely on Facebook traffic and it stands to impact their revenue. Matti Littunen, a senior research analyst with analytics company Enders Analysis told The Guardian, "The biggest hits will be to the likes of Buzzfeed, Huffington Post and Business Insider, who create commoditized content aiming for the biggest reach."
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