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By 2018 Gucci will go fur-free and they are planning to auction off all its remaining animal fur items, the Italian fashion house CEO Marco Bizzarri just announced during a talk at the London College of Fashion.
“our absolute commitment to making sustainability an intrinsic part of our business.In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values,I sensed that immediately on meeting Alessandro for the first time.” Alessandro is the creative director, who was appointed in 2015 is the one who came up with that approach.
A charity auction of Gucci remaining animal fur items will be conducted, with the fund going to the animal rights organisations Humane Society International and LAV.
Kitty Block, president of Humane Society International said “Gucci going fur-free is a huge game-changer,For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.”
By doing so, Gucci will be part of the Fur Free Alliance, an international group which campaigns on animal welfare and promotes alternatives to fur in the clothing industry.
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